Giuliani has turned the page: A New Company Logo
date: 11-09-2009

Summer 2009 has turned out to be action-packed for Giuliani: July saw the beginning of a collaboration with ContemporaneaGroup®, a partnership built around one goal: to revolutionize the firm’s image and enhance corporate communication. This partnership project, expected to run medium to long-term, has been injected with Giuliani’s enthusiasm and desire to turn the page into a new chapter for the firm.

The first step in this new corporate direction was the adoption of a new logotype and brand, designed by Contemporanea Group. In figurative terms, what the brand represents is an entity that is made up of several elements, symbolizing the union of these elements and their relative strength and evolution.

The logo is linear, methodical, modern and easy to remember, thanks to the three elements that resemble stylized cylinders and the colour progression symbolizing the production process.